A widely quoted statistic gets to the heart of the
value proposition behind customer service: "The cost of acquiring a new customer
is five times that of retaining an existing one." For businesses that succeed by
forming a bond with the customer, the disparity is surely even greater. A
happy, satisfied customer is likely to return and/or tell others about the good
experiences that they had when dealing with a company – word of mouth
recommendations from friends and colleagues are very valuable.
The Store of The Future |
At Rayneau we make sure that every one of our customer sales representatives is capable of making a good first impression. We know that first opinions are formed within the first 10 seconds. You never have a second opportunity to make a warm and welcoming first impression.
We show appreciation to our customers. Thanking them in a meaningful and thoughtful manner on every customer encounter shows our customers that we care and appreciate their business. At Rayneau we know that if people believe that they're being remembered and are known to the business that will have a positive impact on their disposition toward the business.
But what makes Rayneau the most talked about
company when it comes to quality customer service? Treating our
customers right, dedication, commitment and an urge to give
satisfaction. It is through a continuous and specialized training that our Customer Sales Representatives
(CSRs) display this passion for top of the line customer service.
Listen to understand the problem the potential customer is trying to solve and/or experiencing. It is through this
knowledge our CSRs can convincingly demonstrate how a product or service can
effectively and economically solve the consumer's problem, and/or if he
understands what the product or service is not doing from the customer's
perspective can he take steps to solve the problem to the customer's
satisfaction. This is of utmost important to us.
Make customers feel welcome. Once they feel
welcomed they will stay longer and come back more often. Addressing our
customers by name, keeping our parking space clean, paying particular attention
to the appearance of our in-store environment and last but not least that
friendly smile, are some of the methods we incorporated into our
strategies to make our customers feel at home in our store.
Display knowledge of the Product. Our CSRs have
a keen knowledge of how our products work. Every single team member knows
the ins and outs of how each and everyone of our product works, just like a
customer who uses it every day would. Our CSRs are aware that without knowing
our products from front-to-back, they won’t know how to help customers when
they run into problems.
Make our Customer Service Memorable. At RCIP
Ltd we differentiate our customer service, we stop trying to be perfect and
simply be memorable. Our Customer Sales Representative are able to
give a customer that wow and memorable experience by knowing the customer and
treating them right. We believe in the adage that “Customers may forget what
you said but they'll never forget how you made them feel.”
Come down to Rayneau to experience that "wow-amazing customer service" that makes us the number one Home Improvement Store on island.
Johnny McKenzie sums it up nicely. “The
customer is why we are here. If we take good care of them, they’ll give us good
reason to come back.”
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